Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality.  Born from hospitality. 

Driven by design.  Driven by design.  Driven by design.  Driven by design.  Driven by design.  Driven by design.  Driven by design.  Driven by design.  Driven by design.  Driven by design. 

Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion.  Rooted in emotion. 

BUTÍQ Lens was born from contrast — from seeing how differently the world presents its spaces. While exploring properties across the U.S., Australia, and Europe, we witnessed markets where presentation was an art — where light, mood, and storytelling could sell a space on their own.

Latin America, by contrast, has everything — architecture, color, and soul — yet it’s often undersold visually. Born from the creative legacy of BUTÍQ Enhancing Destinations, the powerhouse behind some of Latin America’s most captivating hospitality brands, we set out to change that.

At the intersection of European aesthetics and Colombian creativity, we craft visuals that inspire, convert, and resonate — translating spaces into stories that move people. Every project reflects our belief that a space becomes unforgettable only when design meets emotion.

Blending German precision, Colombian soul, and global creative standards, we deliver visuals infused with authenticity, elegance, and purpose. Because your space deserves more than visibility — it deserves to be remembered.

BUTÍQ Lens nació del contraste — de ver cuán diferente el mundo presenta sus espacios. Mientras explorábamos propiedades en Estados Unidos, Australia y Europa, fuimos testigos de mercados donde la presentación era un arte — donde la luz, la atmósfera y la narrativa podían vender un espacio por sí solas.

América Latina, en contraste, lo tiene todo — arquitectura, color y alma — pero a menudo está subrepresentada visualmente. Nacidos del legado creativo de BUTÍQ Enhancing Destinations, la fuerza detrás de algunas de las marcas de hospitalidad más cautivadoras de América Latina, nos propusimos cambiar eso.

En la intersección de la estética europea y la creatividad colombiana, creamos visuales que inspiran, convierten y conectan — traduciendo espacios en historias que conmueven a las personas. Cada proyecto refleja nuestra creencia de que un espacio se vuelve inolvidable solo cuando el diseño se encuentra con la emoción.

Combinando la precisión alemana, el alma colombiana y los estándares creativos globales, entregamos visuales impregnados de autenticidad, elegancia y propósito. Porque tu espacio merece más que visibilidad — merece ser recordado.

  • Aesthetic Precision

    Refined visuals rooted in design sensibility.

  • Storytelling Strategy

    Every frame built with purpose and feeling.

  • Local Insight, Global Taste

    Styled like Europe, produced in Latin America.

  • Hospitality DNA

    We understand what inspires guests, buyers, and brands alike.

The Movement

Meet the
Team Creative
Direction

BUTIQ Lens was founded by Lasse Holdijk and Daniela Samudio, partners in life and creativity, who merge years of experience in design, branding, hospitality, and technology. Every project receives their personal direction, ensuring a consistent blend of European precision and Colombian soul. Supported by a select network of creatives across LATAM, their unified vision guarantees taste and consistency in every visual story.

  • Daniela curates the aesthetic vision, blending storytelling and emotional nuance.

  • Lasse leads creative direction and business development, ensuring each production reflects precision and impact.